Graphic Standards
In order to present a unified voice and message to the greater Virginia Western community, it is imperative that all external communications adhere to the same branding guidelines. The color palette and fonts outlined on this page should be used for any and all communications, whether it’s on campus or off, no matter who the audience may be. Thank you for helping us represent Virginia Western as the institution of quality and professionalism we all know it to be. If you have any questions, please reach out to marketing@virginiawestern.edu or complete the Marketing Request Form.
Colors
The following colors comprise the current graphic standards for Virginia Western and override any previously published graphic standards. All communications, both internal and external, should adhere to the color palette below. If you have any questions, please reach out to marketing@virginiawestern.edu or complete the Marketing Request Form.
Primary Color RGB: 24,40,74 Supporting Primary RGB: 0,135,205 Supporting Primary RGB: 255,197,21 Secondary/Background Color RGB: 46,46,46 Secondary/Background Color RGB: 160,160,160Dark Blue
CMYK: 98,86,42,42
HEX: #18284aLight Blue
CMYK: 100,32,0,0
HEX: #0087cdYellow
CMYK: 0,24,98,0
HEX: #ffc515Warm Dark Gray
CMYK: 70,64,63,63
HEX: #2e2e2eLight Gray
CMYK: 40,32,32,0
HEX: #a0a0a0
Fonts
The official type family aside from the typeface used for the Virginia Western logo is Open Sans. This “font” should already be installed on your work computer, but it is available for download for free from Google Fonts at this link. This type family should be used for titles, headings, footers and as often as possible, body copy for all internal and external communications.
The “font” used for the Virginia Western logo should not be used anywhere other than the Virginia Western logo.
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