The college’s Fall Marketing Campaign kicked off on June 1 with a new commercial shot entirely on Virginia Western’s campus along with billboard advertising, social media ads, search engine ads and digital marketing ads. The commercial focuses on the college’s cutting-edge facilities (with several scenes in the STEM Building), outstanding faculty and academics, affordability and (Read the full article…)

Virginia Western’s re-opening task force developed and revised the college’s Re-Opening Plan for Summer Semester. As new information and guidelines are received, they will be posted to the college’s website and plan. Please familiarize yourself with the plan and its updates as we strive to maintain the safety, health, and well-being of the entire college (Read the full article…)

I doubt the new strategic plan from the VCCS is on your summer reading list, but here’s why it should be: We all need to see the big picture. I read reports and plans like this as part of my job in the grants office. When we are considering grant opportunities, we make sure our (Read the full article…)

Did you know? I recently learned all VCCS faculty and staff have free, unlimited access to live webinars and on-demand training provided by Go2Knowledge. There’s a wide variety of topics for all roles at the college. The live webinars are highlighted at the top of the Go2Knowledge dashboard, but you can search through an entire (Read the full article…)

One of the best pieces of creative advice I’ve ever read was this: “The best ideas come as jokes. Make your thinking as funny as possible.”— David Ogilvy, the “father of advertising” And so, not only do I lean into my humor on the regular, but I make sure to follow that advice in formal (Read the full article…)