Deliverables:

• 2009-2010 Goals & Assessments
• Situational / Needs Analysis
• Strengths-Weaknesses-Opportunities-Threats (SWOT) Analysis
  
  

Data & Trend Analysis:

• Key Current & Emerging Issues that Impact Virginia Western
• Roanoke Valley-Alleghany Regional Commission Report
  
  

Integrated Marketing Plan
(Workshop presented by Sandra Golden & Associates, Inc. - September 19-20, 2007):

• Marketing / Enrollment Management: Creating a Plan and Team
  That Get Results
• What Do They Think Out There? The Results of a Community
  Perception Study for Virginia Western Community College (PowerPoint)
• Beyond the Field of Dreams: Marketing for the 21st Century (PowerPoint)
• Gap Analysis (Internal exercise conducted 09.20.07)
  
  

Focus Group Results:

Franklin County - 03.20.07

• Outcomes
• Evaluation Summary

Alumni - 04.03.07

• Outcomes
• Evaluation Summary

Internal - 04.03.07

• Outcomes
• Evaluation Summary

Internal - 04.03.07

• Outcomes
• Evaluation Summary

Internal - 04.04.07

• Outcomes
• Evaluation Summary

Internal - 04.05.07

• Outcomes
• Evaluation Summary

Smith Mountain Lake - 04.06.07

• Outcomes
• Evaluation Summary

Student - 04.16.07

• Outcomes
• Evaluation Summary

Roanoke Regional Chamber - 04.17.07

• Outcomes
• Evaluation Summary

Salem - Roanoke Valley Chamber - 04.24.07

• Outcomes
• Evaluation Summary

Diversity - 04.24.07

• Outcomes
• Evaluation Summary

Society for Human Resource Management - 04.27.07

• Outcomes
• Evaluation Summary
  

• Faculty & Staff On-line Survey
• Student Survey (Spring 2007 Graduating Class)
• Community Survey