Faculty & Staff :: Faculty Handbook

Executive Director of the VWCC Educational Foundation, Inc. & External Relations

Position Number: GA136

Reports to: College President (00074)

This restricted faculty position serves within the Office of Institutional Advancement, made up of Public Relations and Marketing, Grants Development, the VWCC Educational Foundation, and other programs and activities promoting the college throughout the service area. These various functions operate in a strong team environment with each one dependent upon the other to fulfill the goals and objectives for the college. The objective of the Office of Institutional Advancement is to promote understanding of the College – its people, programs, policies, and needs – among its varied constituencies, and to secure adequate public and private support essential to the fulfillment of its mission.

This position coordinates and manages all activities for implementing private development and fund-raising programs for student scholarship programs, professional development activities and other special efforts. Supports college technology training and economic development programs through fund raising for which State resources are limited. Promotes the college to the service area for support and giving, and communicates information to college employees and the general public so that the various constituencies in the service area view the college as a viable source of investment and support. Serves as the Chief Development Officer and the Executive Director of the VWCC Educational Foundation. The position is governed by VCCS policy 3.4.2, Restricted Faculty Positions. It is considered as restricted, grant-funded and is governed by the conditions of the VWCC Educational Foundation. Faculty rank and VCCS salary scales do not apply.


Plans, develops, and implements the private resource development program for the college through private, non-state sources to supplement programs, scholarships and activities of the college. Oversees the facilitation of and fundraising for the College Access Program. Develops and implements the institution's annual development plan involving private, individual and organizational resource acquisition. Confers with the President, the President's Cabinet, the Local Board and Educational Foundation Board to determine the strategic, capital and annual needs of the institution. Designs, writes and edits fund-raising and informational materials to solicit funds or gifts from a variety of targeted individuals and groups. Researches sources of funds for individual giving and through gifts from foundation and corporate resources. Prepares and submits foundation and corporate grant proposals by working directly with the Coordinator of Grants Development. Organizes and arranges special events programs and promotions for prospective donors and for recognition of those who have given. Develops fund-raising goals and strategies for various groups who are involved in soliciting funds or gifts. Coordinates work activities and plans with volunteer leaders to develop fundraising goals and strategies for prospective donors. Acknowledges gifts received with proper recognition to the donors and develops the donor recognition program.


Functions as the liaison between the College and the Foundation Board of Directors. Communicates frequently with the President and academic administrators about business of the development office and its relationship to the college, students, scholarship programs, and the service area. Plans, develops, implements, edits, and evaluates multi-media communications programs, campaigns, and events to educate and inform employees, students, and the general public about VWCC Educational Foundation, Inc. Writes speeches as necessary for delivery to groups or organizations solicited for support of supplementing college programs and student scholarships.


Manages the daily operations of the development office and staff. Manages budgets, restricted and unrestricted accounts and record-keeping systems of the investment portfolio. Develops official correspondence for the communications and information management of the development activities. Communicates with Business Office accounting staff relative to accounts, resources, investments and financial statements. Responds to audit findings regarding development activities in conjunction with the college's investment accountant as necessary. Directs and manages the scholarship and Educational Foundation grant programs. Coordinates activities for college alumni involvement in Foundation and fund-raising activities and events. Schedules and organizes the details of Virginia Western Community College Educational Foundation Board of Directors meetings, and maintains records and minutes of all meetings. Compiles and distributes reports and business materials to board members. Develops an annual report of activities for distribution to board members, donors, college officials, and other interested parties

10% Management External Relations: Coordinates and administers the implementation of a comprehensive, integrated marketing, advertising, interactive media, Brand strategy, public relations plan and products under contract with Neathawk, Dubuque and Packet (ND&P); Demonstrates broad understanding of the mission of the Virginia Western Community College and of the principles of marketing and community relations expertise to guide internal and external communications that are designed to support increased enrollment, strengthen community outreach, and to raise financial and community support and advocacy for the College. Confers with the President, vice-presidents, deans, and other appropriate management officials to determine strategies that define our core purpose, mission and values, articulating to the marketplace with measureable results. Effectively administers the contract, budget and financial resources in support of external relations, PR & marketing.



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